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Welcome to the Pave It Forward Podcast, where Kevin Gray, owner and operator of Pave It Forward Asphalt, and Phil Metzger, owner of Mirror Marketing, join forces to empower leaders in the paving industry. With a combined experience of over 15 years in asphalt paving and a deep understanding of digital marketing and market research, Kevin and Phil are dedicated to helping contractors run their businesses more efficiently, connect with their ideal customers, and make a positive impact on their communities through meaningful work. In each episode, Kevin and Phil dive into the challenges faced by paving industry professionals and provide actionable solutions and innovative ideas to help listeners transform their day-to-day operations, culture, and branding for the better. They share their expertise and insights to help you visualize the changes you can make in your business and guide you through the process of implementing lasting improvements that will lead you closer to your goals. From exploring cutting-edge marketing strategies to discussing best practices in asphalt paving, the Pave It Forward Podcast covers a wide range of topics designed to help you stay ahead of the curve in today’s competitive landscape. Kevin and Phil’s passion for the industry and their commitment to making a difference shine through in every episode, as they inspire listeners to embrace innovation, cultivate strong relationships, and pave the way for success. Whether you’re a seasoned veteran in the paving industry or just starting out, the Pave It Forward Podcast is your go-to resource for expert advice, practical tips, and the motivation you need to take your business to the next level. Tune in today and join Kevin and Phil on a journey to revolutionize the paving industry, one podcast at a time!
Episodes

Monday Feb 24, 2025
Monday Feb 24, 2025
Join Kevin Gray and Phil Metzger as they dive deep into what it takes to build a successful asphalt paving company while maintaining a strong company culture. Kevin shares invaluable insights from his 17+ years of experience on managing growth, developing teams, and creating lasting success in the industry.
Key Topics Covered:
• The reality of starting and growing a paving business from scratch
• How to maintain quality while scaling operations
• Building and retaining reliable crews through transparency and culture
• The importance of treating employees as humans, not just workers
• Strategic planning during the winter/off-season
• Setting realistic growth goals and backing into them with actionable steps
🎯 For Asphalt Business Owners:
Learn why Kevin prioritizes employee development and company culture over rapid growth, and how this approach has helped him build reliable, long-lasting teams in an industry known for high turnover.
🔑 Key Takeaway: Success in the paving industry isn't just about technical skills - it's about building strong relationships, maintaining transparency with your team, and creating an environment where people want to work.
Connect with us:
📱 Instagram: @paveitforwardllc
🌐 Website: www.paveitforwardllc.com/podcast
For information on AOS, visit: https://www.asphaltoperatingsystem.com/
For more show notes, visit: www.paveitforwardllc.com/podcast
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